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$0.85 each
Since 1847, Americans and people around the world have enjoyed NECCO Wafers.
NECCO’s long-standing success in the candy business is closely related
to the enduring popularity of the company’s core product – the NECCO
Wafer. A multi-colored, fat-free wafer available in eight flavors, a
roll of NECCO Wafers is a candy favorite for all times.
In 1847, a young English immigrant, Oliver Chase, invented the first
American candy machine, a lozenge cutter. After initial success selling
his new candy, he and his brother, Silas Edwin, founded Chase and Co.,
which became the pioneer member of the NECCO family.
The original recipe for the NECCO Wafer remains basically unchanged
today, and the Wafers are still made in the original eight flavors:
orange, lemon, lime, clove, chocolate, cinnamon, licorice, and
wintergreen. The ingredients are simply sugar, corn syrup, gelatin,
gums, colorings and flavorings.
In 1913, explorer Donald MacMillan took NECCO Wafers on his Arctic
explorations, using them for nutrition and as rewards for Eskimo
children. In the 1930’s, Admiral Byrd took 2 ½ tons of NECCO Wafers to
the South Pole, practically a pound a week for each of his men during
their two-year stay in the Antarctic.
The U.S. Government requisitioned a major portion of the production of
NECCO Wafers during World War II. The candy doesn’t melt and is
practically indestructible during transit, making it perfect for
shipping overseas to the troops.
There has been a resurgence in the popularity of NECCO Wafers in recent
years as consumer demand for non-fat sweets has increased. In addition,
feelings of nostalgia on the part of baby boomers and other age groups
have impacted sales of the candy.
Today, NECCO produces approximately four billion wafers on an annual
basis. If the Wafers were placed edge to edge, they would go around the
world twice. A whole roll takes about 40 minutes to eat. What other
candy bar can make that claim?
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